Dr. Parimal Bhagat


Office: Eberly, 406K

Spring 2024 Office Hours

  • Mondays and Wednesdays 8:00–9:00 a.m.; Fridays 8:30–11:30 a.m.
  • Other days by appointment only; call or email to set up an appointment
  • Phone: 724-357-3315

    Email: bhagat@iup.edu

    Spring 2024 Class Schedule

    MKTG 320-001: MWF 9:10–10:00 a.m., EBC Room 409
    MKTG 320-002: MWF 10:20–11:10 a.m., EBC Room 409
    MKTG 448-001: M 11:20 a.m.-12:40 p.m., EBC Room 408
    MKTG 488-002: W 11:20 a.m.-12:40 p.m., EBC Room 408

    Academic Background

    PhD, Pennsylvania State University, Marketing; Minor in Statistics, 1995
    MBA, University of Delhi, Marketing, 1986
    BEngr, National Institute of Technology (India), Electrical Engineering, 1983


    Parimal Bhagat is a professor in the Marketing Department at Indiana University of Pennsylvania, Eberly College of Business and Information Technology. He teaches undergraduate and graduate courses, including Marketing Strategy, New Product Design, and Social Media Marketing. Bhagat’s research interests include relationship marketing, innovation and product design, and sustainability. He has published in a range of marketing and social science journals, including Journal of Relationship Marketing, Psychology & Marketing and International Journal of Business Strategy . Professor Bhagat has several years of executive-level business experience in brand management and professional sales at international firms.

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    With an academic career that began in India in 1983, the Marketing Department chair has taught at three other institutions prior to coming to IUP in 2006. (…Read More)