Office: Eberly, 406K

Spring 2024 Office Hours

Mondays and Wednesdays 8:00–9:00 a.m.; Fridays 8:30–11:30 a.m.

Other days by appointment only; call or email to set up an appointment

Phone: 724-357-3315

Email: bhagat@iup.edu

Spring 2024 Class Schedule

MKTG 320-001: MWF 9:10–10:00 a.m., EBC Room 409
MKTG 320-002: MWF 10:20–11:10 a.m., EBC Room 409
MKTG 448-001: M 11:20 a.m.-12:40 p.m., EBC Room 408
MKTG 488-002: W 11:20 a.m.-12:40 p.m., EBC Room 408

Academic Background

PhD, Pennsylvania State University, Marketing; Minor in Statistics, 1995
MBA, University of Delhi, Marketing, 1986
BEngr, National Institute of Technology (India), Electrical Engineering, 1983

Biography

Parimal Bhagat is a professor in the Marketing Department at Indiana University of Pennsylvania, Eberly College of Business and Information Technology. He teaches undergraduate and graduate courses, including Marketing Strategy, New Product Design, and Social Media Marketing. Bhagat’s research interests include relationship marketing, innovation and product design, and sustainability. He has published in a range of marketing and social science journals, including Journal of Relationship Marketing, Psychology & Marketing and International Journal of Business Strategy . Professor Bhagat has several years of executive-level business experience in brand management and professional sales at international firms.

Eberly Featured Article

With an academic career that began in India in 1983, the Marketing Department chair has taught at three other institutions prior to coming to IUP in 2006. (…Read More)